Freddy Hirsch has become the official Shisanyama partner for Bafana Bafana, cementing the close connection between South African football and this traditional style of barbecuing. The company is known for specializing in food ingredients, spices, sausage casings, and meat processing equipment, and already has a partnership in place with the Springboks. SAFA CEO Lydia Monyepao expressed enthusiasm about the collaboration, highlighting the potential to enhance match-day experiences and enrich cultural heritage over the next three years.

Monyepao also noted that the partnership with Freddy Hirsch reflects a shared commitment to celebrate the country’s heroes and strengthen the relationship between Bafana Bafana and South African fans. The collaboration has introduced two new projects: the ‘Heroes’ spice blend, featuring the slogan ‘Our Heroes, Our Spice’, and the ‘Heroes Ishumi’ concept, inspired by the iconic number 10 jersey. To mark the partnership, Freddy Hirsch is offering their new premium spice blend at a promotional price of R10.99, emphasizing their dedication to providing quality brands to all South Africans.

Clive Moore, Freddy Hirsch’s Head of Marketing, expressed excitement about combining the passion of football with the tradition of Shisanyama, and highlighted the partnership’s focus on delivering braai products tailored for Bafana Bafana fans.

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